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Long before Pantone dubbed “Veri peri” its color of the year, brands across the web were using lilac purple to appeal to Gen-Z audiences.

6 min read

A photo collage including an image of Billie shave cream, a Gen-Z man holding up a Saie skincare product, and an image of purple bubble bubbles over a purple and pink gradient background. There are instagram icons in the bottom left corner.

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