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Lilly Smith is the Senior Editor of Shaping Design, Wix's premiere publication for design professionals.

Prior to Wix, she honed her reporting chops with over 400 bylines in print and digital at renowned business magazine Fast Company. There, she covered everything from breaking geopolitical news to long-form trend stories and timely deep-dives, interviews, profiles, and think pieces on branding, design, and creative culture.

Prior to that, she was the editor of Design Observer, founded by renowned designers Michael Bierut and Jessica Helfand, and a contributing writer for AIGA Eye on Design.

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Articles by Lilly Smith

Gradients tell a story. Make yours epic with these tips

bbin电竞 ’s new section background gradients can be created live in the editor. Here are six ways how.

bbin电竞 's site checker tool shown over a website design.

bbin电竞 's site checker is the automated QA designers have been asking for

Product manager Liron Monitz and UX designer Hagai Shalev explain how they designed the QA tool, and how to use it.

An oversized, shaded tie dye squiggle stretches from the left to right-hand side of the composition, and is placed over a black background. A colorchip that reads

'Dopamine' colors are giving the internet a vivid new look

How the "dopamine dressing" trend—dressing in colorful, happiness-inducing hues—is making its way from fashion to our screens.

A white circle at the center of the composition is surrounded by three nested shapes: a circle, a diamond, and a larger circle over an evergreen background. The three shapes have a dreamy, watercolor-like color treatment in orange, green, and blue hues.

Big zen energy: why web designers are creating visual respites online

Designers are manifesting zen energy online with animated gradients, biophilia, and soft color palettes.

Three open web pages over a gray background. The window in the top right has a large cursor, the webpage in the middle of the composition reads

How 'web kitsch' is helping brands embrace the power of nostalgia

Designers are taking on the less-polished aesthetic of the early web—when it was less templatized, less corporate, and decidedly more weird.

3D lettering is the new it-girl of type

Web designers: Embrace personality. Reject practicality.

An illustration of 3D discs floating over a light gray to light green gradient background. A yellow cylinder floats in the middle of the composition , covering the word

Why more and more websites are using interactive 3D design features

Interactive 3d elements are a great way to catch user's attention in an era of too many open tabs, and they're increasing in popularity.

A screenshot of a digital fashion design by Tony Murray (@to.mu.lab). A model with an ombre pink bowl cut walks in front of a pastel pink background with metallic pink rocks in the background. The model wears pear-shaped oversize maroon coat over a light pink slip dress.

In 2022, digital fashion has a new look

Digital clothing has been around since the '90s. But 2022's resurgence has major, real world implications for e-commerce, design, and users.

An illustration of two metallic hands reaching for each other from either side of the composition. There is a glowing green and orange ring behind them. Text in the middle reads

What the Metaverse means for web designers

Metaverse hype is everywhere. What are its implications for digital designers?

5 tricks to take your website to the next level in minutes

Designer and content creator Brandon Groce shares 5 ways you can uplevel your web design skills.

An illustration featuring lots of open web pages and a post it note at the center with a to-do list.

How to make your web design portfolio stand out, according to top creative directors

Tips you can use right now to make your digital design portfolio stand out, according to art directors at three top agencies.

This digital scholar breaks down what designers need to know about the Metaverse

Digital scholar Janet Murray breaks down how to design for the metaverse, how to prepare for it, and what to take with a grain of salt.

Pyrotechnics, puppeteers, and type: Karin Fong's title sequences show collaboration at its best

Title sequences are a study in collaboration. Imaginary Forces creative director Karin Fong tells us how.

Five ellipses slanted to left, which have a gradient treatment from blue to yellow. They sit on a black background.

Designers are fundraising for Ukraine. Here's a running list

Designers are crafting illustrations, social cards, and NFTs to raise funds for Ukraine. Here's how you can get involved.

A title card featuring a head shot of Gail Anderson over a purple and black background. It reads

Design legend Gail Anderson leads through empowerment

“Empower and then trust people to make decisions so the sun doesn’t rise and set on you. Encourage experimentation without repercussions."

Google's Annie Jean-Baptiste on why collaboration is critical to building inclusive products

"Build for everyone, with everyone."

A screenshot of the Better World Collaborative home page over a purple and light pink gradient background.

How Act One Media builds a design process with their clients that actually works

It starts with expectation setting, building trust, and close collaboration.

For MTV's VP of digital design, true team collaboration is a road trip

Tu gives his advice for making a team more collaborative, his proudest moment, and why he normalized taking time off.

An illustration depicting the homepage of the Dribble and bbin电竞 design industry survey stacked with other web pages at an angle.

5 takeaways from the Dribbble and bbin电竞 2021 design industry report

We surveyed 13,500 design professionals on how the design industry changed in 2021. See the biggest takeaways for web designers here.

How Sagi Haviv collaborates to build iconic brands

The Chermayeff & Geismar & Haviv partner shares his key to effective collaboration, his logo design envy, his work mantra, and more.

Maurice Woods shares his one-word advice for making design more collaborative

The Inneract Project founder shares collaboration tips, leadership advice, and what he thinks design is—and isn't.

How Astrid Stavro makes her design team more collaborative

The former Pentagram partner shares her tips for leading a design team, encouraging collaboration, and the design skill that's underrated.

An colorful grid featuring the headshots of the guests on the first season of the Now what? Wix podcast.

3 design takeaways from Season 1 of the 'Now What?' podcast

Designers from Medium, Modsy, and Resolve to Save lives on designing for unintended consequences, thinking big, and the future of e-commerce

Wide Eye's Chris Montwill shares his one key to effective collaboration

Chris Montwill explains how trust and collaboration go hand in hand + more worklife tips in this interview series.

Movie still from the movie Dune. Image courtesy Warner Brothers.

How production designer Patrice Vermette built the world of 'Dune'

One book. Three years. Hundreds of sketches. Dune production designer Patrice Vermette tells us how the movie came to life.

Microsoft’s Chief Accessibility Officer on how remote work can actually improve collaboration

Microsoft's Chief Accessibility Officer takes our questionnaire, in which designers share how they collaborate (and some work-life secrets).

Medium’s Alexis Lloyd is designing a new UI for the creator economy

On the latest episode of Wix’s podcast Now What?, VP of product design at Medium Alexis Lloyd discusses the future of digital publishing.

Screenshots of two websites, Sacreflux and Severe Nature, from a round up of the best fashion websites online on a pink and gray gradient background.

17 inspiring fashion websites, from H&M to Gucci

From asymmetrical layouts to looping video and motion graphics, these sites show how to make your fashion brand stand out on the web.

Light gray handlettering on a black background that reads

How the type on Lorde's 'Solar Power' brings a human touch back to the web

Typography on Lorde's new album, Solar Power, by designer Gustavo Eandi.

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